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Set Sail For The Americas And Join The Grand Event | Shenzhen Merrynice Cosmetics Co., Ltd Makes Its Debut At The 2025 Cosmoprof North American Beauty Expo In Miami, USA

2026-04-15

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Merrynice's booth layout


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Exhibition overview

From January 21st to 23rd, 2025, the largest B2B professional beauty trade fair in North America —— Cosmoprof North America Miami Exhibition was grandly held at the Miami Beach Convention Center in Florida, USA. The scale of this exhibition was significantly expanded, with the number of exhibitors increasing by 17% compared to 2024, and it attracted more than 800 enterprises from 43 countries to participate.

As an important part of the Cosmoprof global network, the Miami station covers North America, South America, Central America and the Caribbean region. It is an ideal platform for brands to enter the American market and maximize their business potential. The Cosmoprof global network brings together over 500,000 professionals and 10,000 exhibitors. Exhibitions are held in Bologna, Hong Kong, Las Vegas, Mumbai and Bangkok.





Shenzhen Merrynice: a professional debut

Shenzhen Merrynice Cosmetics  Co., Ltd specializing in cosmetic tools, showcased its entire range of products at this year's Miami Cosmoprof exhibition.As a professional Chinese manufacturer that has been deeply involved in the beauty tools industry for many years, Merrynice's participation in this exhibition is not only an important step in the brand's internationalization strategy, but also an excellent platform to showcase the manufacturing capabilities of Chinese products to global buyers, brands and distributors.

On the exhibition stand, Merrynice showcased her core product lines including makeup brush sets, beauty tools, and makeup accessories. With exquisite craftsmanship, high-quality materials, and competitive prices, she attracted a large number of professional buyers from Europe, America, Latin America, and all over the world to stop by and negotiate. The scene was extremely lively, and there was a great enthusiasm for cooperation.

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A photo taken with the TJX buyers showing their cooperation


Show highlights

This exhibition features national pavilions from Europe and Asia, and new markets such as Colombia and the Dominican Republic have also been added. The exhibition area has expanded by 10%, fully demonstrating the global beauty industry's high attention to the American market. The exhibition also held a series of rich seminars, workshops and educational forums, and introduced AI intelligent matching tools to provide efficient and precise connection services for exhibitors and buyers. The buyer projects also covered top retailers such as Bloomingdale's and Neiman Marcus.


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A photo taken with the customers to promote our brand, lulucolors


Looking ahead

This participation in the Cosmoprof exhibition in Miami marks an important milestone for Shenzhen Merrynice Cosmetics Co., Ltd in deepening its global expansion and expanding its international market.We firmly believe that high-quality products, professional services, and continuous innovation are the fundamental reasons for us to gain the trust of customers worldwide.In the future, Merrynice will continue to invest in product development, keep up with international beauty trends, actively participate in more top international exhibitions, and work together with global partners to create the beauty industry.


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The customer had a meal with us together




Shenzhen Merrynice Cosmetics Co., Ltd

Dedicated to Cosmetic Tool Manufacturing, Committed to Global Beauty

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