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Riding The Wind And Setting Sail Towards Asia-Pacific - Shenzhen Merrynice Cosmetics Co.,Ltd Made A Splendid Appearance At The 2024 Hong Kong Cosmoprof Asia Asia-Pacific Beauty Exhibition

2026-04-15

In November 2024, Hong Kong Convention and Exhibition Centre

In the golden autumn of November, the eyes of global beauty professionals once again converged on Hong Kong. The 28th Asia-Pacific Beauty Expo (Cosmoprof Asia) was grandly held at the Hong Kong Convention and Exhibition Centre. Continuing the innovative format of "one exhibition in two locations", it complemented the Asia-Pacific Beauty Supply Chain Expo (Cosmopack Asia) held concurrently at the Asia International Exhibition Hall, jointly creating the strongest annual sound for the Asian beauty industry.

This exhibition brought together over 2,500 exhibitors from 47 countries and regions, attracting more than 60,000 local and international professional buyers. The exhibition area exceeded 120,000 square meters, setting a new record for scale.At this industry event, Shenzhen Merrynice Cosmetics Co.,Ltd (Merrynice), as a high-quality manufacturer in the field of cosmetics accessories in China, presented its flagship product series with great force, and won widespread attention from the industry with its professional style.


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Shenzhen Merrynice Cosmetics Co.,Ltd booth number 10-M14

Crafted with great care, the product boasts extraordinary quality

Shenzhen Merrynice Cosmetics Co.,Ltd is headquartered in Longgang District, Shenzhen. It is a professional enterprise specializing in the research and production of cosmetics accessories. The company's main products include makeup brushes, powder puffs, makeup cloths, makeup brush tubes, wooden handles, bamboo handles, and rubber handles, etc. The product line is complete and the craftsmanship is mature. It has long been deeply engaged in the manufacturing of cosmetics tools and has accumulated rich technical expertise and a good reputation for quality.

At this exhibition, the Merrynice booth was extremely popular, and various makeup brush series were particularly eye-catching. From professional loose powder brushes, blush brushes to eyeshadow brushes and contour brushes, the selection of different materials and textures of the bristles was presented one by one, fully demonstrating the company's strict standards in raw material selection and production processes. On the booth, buyers from Europe, Asia, Southeast Asia, Japan, South Korea, and the Middle East, among others, all stopped by to experience, with continuous inquiries and lively negotiations taking place on the spot.

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A continuous stream of guests seeking information

Expand internationally, deeply penetrate the global beauty market

Hong Kong, as an important hub for East-West trade, has always been a crucial stepping stone for Chinese mainland enterprises to enter the global market through Cosmoprof Asia.For Merrynice, this exhibition is not only a concentrated display of the brand image, but also a strategic move to further expand the international market.

During the exhibition, the company's business team actively engaged in in-depth communication with professional buyers from Europe, North America and Southeast Asia. They extensively discussed product customization services, OEM/ODM cooperation models and supply chain optimization plans. Several cooperation intentions were reached on the exhibition site, laying a solid foundation for the subsequent business expansion.

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Follow the trend and seize the new trends in beauty products

This year's Cosmoprof Asia exhibition focused on several cutting-edge topics, including clean beauty, sustainable packaging, personalized customization, and other popular global trends.Merrynice also kept abreast of market trends and incorporated more environmental concepts into the layout of the exhibits - some makeup brush products use sustainable bamboo handles, which not only showcase Eastern aesthetics but also align with the current consumers' pursuit of "green beauty", attracting the special attention of many international buyers.


Looking forward to the future, setting sail again and moving forward.

Although the exhibition was short, the opportunities were numerous. This year's Hong Kong Cosmoprof Asia brought valuable international exchange opportunities to Shenzhen Merrynice Cosmetics Co., Ltd and also further verified the global competitiveness of the company's products.

Standing at the historical juncture of the vigorous development of the beauty industry in the Asia-Pacific region, Merrynice will take this exhibition as a new starting point, continuously deepen research and development investment, optimize product structure, strengthen international cooperation, and with "craftsmanship quality and global perspective" as the core strategy, write a more splendid chapter in the global cosmetic tools sector.

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Shenzhen Merrynice Cosmetics Co., Ltd ——Specializing in the manufacturing of cosmetics tools, dedicated to becoming the preferred brand among global partners.

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